The Webby Awards are arguably the most important awards for operators in the digital arena. I have been lucky enough to contribute to 5 projects that accrued 6 Webby Awards. Each time you hear about the honor there is a feeling of accomplishment that is kind of like winning the World Cup or the Superbowl.
The awards distributed early this year, celebrating the best of digital work done in 2018, show a lot of industry “chic” and setting trends for what we will see in the coming years. Much like the clothing you see at a runway show for fashion, you’d never actually wear this stuff, but it’s awe-inspiring artistry to bewonder in an ever-evolving space.
Webby Winner: Best Homepage
The 2019 winner for best homepage is Barovier E Toso: https://www.barovier.com
The Barovier E Toso website is really spectacular. On desktop and mobile, wherever your mouse hovers or finger touches is highlighted and shows motion, and the entire site has a liquid feeling that represents the famous Venitian waterways, floating city, and style. In every way, this highly-stylized site has details that represent the culture their product represents.
Of course with such a highly stylized website, the cost is site speed, and even with the most advanced devices and operating systems you will experience a little bit of lag. With the coming of 5G and the enhancements being made to browsers these days, it won’t be long until sites even heavier than Barovier will be flawless.
There are a lot of elements to this site I would recommend for brands who are looking for more chic design inspiration, so it’s definitely worth a look. Pay attention to the details.
People’s Choice Winner: Best Use Of Animation Or Motion Graphics
The People’s Choice winner for best use of animation or motion graphics is the Twenty One Pilots, “Bandito” immersive experience: https://www.imabandi.to/
It’s always interesting to compare the People’s Choice winners to the winners selected by Webby. A vote on the internet is one of the easiest things to manipulate and so often you’ll find some winners that make no sense. In the case of the Twenty One Pilots immersive experience, this is a winner that deserves to be where it is.
The band imagery, music and abstract elements all come together to create an experience that captures your senses and makes you feel as though you are experiencing the end of an epic journey. As a former music industry guy, and as a long-time web guy, I can say this is a fantastic way to experience an artist’s music.
For those brands looking for an immersive experience, I think there is a lot you can learn from this example. There are controlled interactive elements that keep a visitor interested throughout the journey, and there are focal points where the user is supposed to interact in order to achieve something. If you made it to the end like I did, you’ll realize you’ve spent more time interacting with a single web page than you have on most other websites in recent time. Mission accomplished.