The Project First Model
The project first model is a simple and powerful way of leading a project. It challenges the traditional agency operational model by allowing the project to define what, who, and how we action. With our model, Alpha Alias defines the project first, then select specialists who will work on it and how that work will be done.
The History Of ‘Project First’
My name is Sam Roon. My life in digital started in 1994 when I wanted to learn how to change colors using the advanced editor on my Geocities page. (Am I revealing my age if I say I was changing colors on tables before divs were around?) Fast forward 20 years and I find myself in operational leadership roles helping clients change colors (among other things) on business-critical web applications.
I can honestly say I never thought of my approach to client work as a model. It was only when creating Alpha Alias that I first learned my way of working is completely different from my colleagues and competition. My forward momentum in this industry is directly related to my fundamentally different way of thinking. And now I’ve molded this idea into a unique operational model.
My way of working starts by thinking from my client’s perspective. I approach projects as if they are my own and assess what needs to be done based on the business goals. Thinking as a client, I want the best possible team to create the best possible product at the best possible price. And so that is where I began forming the idea of how Alpha Alias would operate.
While building the operational model for Alpha Alias I thought for a long time about what would provide the most value to my clients. The ideal situation would be to hire people who, at an expert level, cover the entire spectrum of digital expertise. This would allow me to be project first in every way, and I could suggest anything to clients and be able to deliver it at an expert level.
As a startup, that idea is more than impossible for all the reasons you thought of when you were reading it. An agency with several million euros in turnover would also find it nearly impossible. And this is where the inspiration for the Alpha Alias “project first” business model came from.