Prioritizing what’s important
Project First is the operational model we use on every project to optimize the value of the overall deliverable. It challenges the traditional agency operating model by allowing the project to define what, who, and how we act.
Projects are unique, but the need is constant—we help organizations achieve their business objectives in a manner that allows them to use the most effective tools available today while being both agile and efficient in response to market environment changes or new insights into their industry.
We see our approach as an investment in you because when you win through improved performance, market share, customer acquisition rates or revenue growth, so do we.
The model itself is simple.
- Document goals and performance metrics
- Convert goals into actionable objectives
- Decide on technology and approach that best achieves those objectives
- Build a Project First team consisting of highly-skilled experts in their respective fields working together across disciplines to meet business goals
The big difference between Alpha Alias’ Project First model and that of traditional website agencies? We know there isn’t a one-size-fits-all solution to every challenge businesses face in today’s digital space. We’re not here to sell you on our own project-specific needs; rather, we’re here to determine your project’s unique direction and how it can best benefit your organization.
A brief history of Project First
The history of Project First is synonymous with my personal history in the digital space.
My name is Sam Roon. In 1994 I used my sister’s brand new computer to change the colors of my Geocities page using the advanced editor. It was a time before DIVs and the popularity of CSS.
Fast-forward 20 years, and I still find myself changing colors, only now it’s on business-critical web applications for my clients.
My way of working starts by thinking from my client’s perspective. I assess needs and requirements objectively to define the most appropriate path for solving challenges. I approach projects as if they are critical for my own company. I want the best team to create the best product with the best price and time frame.
That is where the idea for Alpha Alias comes from, and the name for the concept is Project First.
Starting Alpha Alias afforded me the ability to develop the idea further. I explored different angles of how I could provide the best possible service without the traditional website agency business tactics.
The result is not a technical solution but a methodology. The methodology is our process for defining solutions that best solve the unique challenges our clients face.