We’re in the midst of a global pandemic, and young companies will struggle to survive

Alpha Alias HQ is based in the Maria 01 startup campus in downtown Helsinki, Finland. On a daily basis we sit and work with hundreds of companies who struggle to see a tomorrow. The rise of the Coronavirus is nothing short of catastrophic for many startups and young companies who rely heavily on face-to-face contact with customers and clients.

As our world leaders keep repeating, the way we live our lives is about to change in permanent ways.

At Alpha Alias we believe that companies who exist in 2020 without a website, or with a substandard digital representation of your product or service, will not be able to compete in any sector. Now that every company’s list of adversities includes global pandemics, the fact that your company must have a competitive digital presence becomes even more relevant.

Digital representation is not just websites

There are a few reasons we talk about ‘digital representation’ instead of individual products. First and foremost it’s because we’re thinking about what is best for our clients to compete in the digital arena. We consider your target consumers, the channels that are best to reach them, and the ways in which you engage potential consumers.

In most cases, a multi-channel solution is the best path forward to engage and convert potential consumers and clients, not just a website.

We also talk about digital representation because it’s important to focus on the content being created and communicated across all channels, even if Alpha Alias is only directly involved in the structural design or build of one part. It’s important that we understand how you want to be represented in the digital space.