Alpha Who?

I created Alpha Alias to CHALLENGE

the one-size-fits-all approach

OFFERED by traditional digital agencies.

"We're not consultants"

A few years back, someone I had a great deal of respect for as a boss was reprimanding me for being "too much by the book" when dealing with clients. (never-mind the fact that I was the lead on their key account)

I'll never forget it; he turned to me and said "Sam, we're not consultants."

That was the moment when it hit me:

With every fibre of my being, I am a consultant.
It explained so much about the way I work.

I see how I can help my clients, so I help. I see ways to help my friends, family, colleagues and strangers, so I help.

Perhaps his annoyance was related to that small detail about getting paid for our work, but hey, one step at a time.

Alpha Alias is my consultancy. It is my dream, my emotional and financial investment, and my attempt to give something greater to the world. It is my passion.

I get to help.

The Alpha Framework

Decades ago I made a personal discovery that changed my life in ways that are hard to comprehend. The discovery is best explained as activating objective perception, but I think we can all agree that The Alpha Framework has a nicer ring to it.

The Alpha Framework leverages three cognitive processes to formulate a single, powerful approach to marketing, sales, relationships and life.

Mindset

The world is a brutal and unforgiving place in socioeconomic terms and in business.

That is reality.

There is a simple trick to become successful in such an environment: change the way you think about the world.

Simple, right?

Objectivity

Changing the way you think is not the key to success.

After all, what have you changed it into? Have you switched sides? Have you become more hard or soft about certain opinions?

If you think changing the way you think is hard, try changing it from having strong opinions, to having no opinions at all.

Perception

The way human beings perceive the world comes from several factors.

We must acknowledge those factors, understand what we know and why we know it - and then unlearn it.

To activate objective perception you must wholly commit your mind to the process.

When you get there, it's life-changing.

Or you can hire Alpha Alias to do it for you.