9 Reasons to Build Your eCommerce Store With Alpha Alias (Online Store Information Guide For Starting An eCommerce Business)

When you are looking to build an eCommerce website, you have many factors to consider. You need to think about the design of your site, what features you want to include, and how you will manage your inventory.

Alpha Alias offers comprehensive eCommerce solutions to bring your business online. This blog post will go over nine reasons why building your eCommerce site with Alpha Alias could be the best decision for your business.


What is eCommerce?

Ecommerce is the process of buying and selling goods and services in online stores.

It offers businesses several advantages, including:

  • Increased reach: With eCommerce, businesses can reach a global audience with a single online store.
  • Reduced costs: eCommerce platforms are often less expensive than traditional retail methods, making online business more efficient than brick and mortar shops.
  • Increased efficiency: eCommerce transactions are processed quickly and easily.
  • Greater customization: eCommerce platforms allow businesses to tailor their shopping experiences to their customers’ needs.
  • Enhanced customer service: businesses selling online can leverage eCommerce platforms to facilitate customer communication and support.
  • Greater variety: eCommerce platforms allow online retailers to offer a limitless array of products and services.
  • Enhanced safety and security: selling online allows business-to-business and business-to-consumer sales to occur in a safe and carefree environment, which has become essential in today’s climate.


Types of eCommerce

Types of Ecommerce

Although Business-to-Business (B2B) and Business-to-Consumer (B2C) are the most obvious, it is generally possible to differentiate between six main types of eCommerce.

Business to business eCommerceBusiness-to-Business (B2B)

Business-to-Business eCommerce includes transactions between businesses like the exchange of goods and services from manufacturers or wholesalers. B2B is not customer-centric but primarily takes part in business. B2B sales usually deals with the raw material or the products repackaged before selling.

Business to consumer eCommerceBusiness-to-Consumer (B2C)

Business-to-Consumer eCommerce is a very popular model where companies allow consumers to make an online purchase. B2C eCommerce is essentially the digitalization of retail sales.

This model also includes the sale of digital products and also goods and services. SaaS companies and businesses that sell a wide array of downloadable digital products will use the B2C model.

Consumer to consumer eCommerceConsumer-to-Consumer (C2C)

Consumer-to-Consumer refers to sales between individual consumers, for example, C2C selling facilitators like eBay and Amazon. This is also known as Peer-to-Peer or P2P.

While websites like Craigslist and the Marketplace on Facebook may seem like C2C because you can list goods and services, they are not eCommerce businesses in that sense.

Any website where the technical capability of a transaction of funds can occur would be considered eCommerce.

Business to administration eCommerceBusiness-to-Administration (B2A)

B2A eCommerce is a transactional activity involving administration and online business. For example, law service or social insurance is possible B2A eCommerce.

Consumer to administration eCommerceConsumer-to-Administration (C2A)

C2A eCommerce is comparable to B2A, although the consumer is selling online to a management firm. C2A can include online consulting, online learning, online preparing for taxes, and similar services.

Consumer to business eCommerceConsumer-to-Business (C2B)

Consumer-to-Business reverses conventional eCommerce by providing individuals with the opportunity to offer goods and services to businesses.

The iStockPhoto model is a business model where stock photos created by individuals can be purchased directly by companies.


The Most Critical Reason To Build An eCommerce Webshop Right Now


Why eCommerce is more critical now than ever before

As eCommerce becomes increasingly popular, businesses and consumers need to remember that it is a safe and reliable way to do business.

eCommerce platforms are typically more secure than typical point-of-sale systems found with brick and mortar methods, and they offer a greater variety of products and services than they would find in a physical store.

In addition, digital transactions happen quickly and easily, which makes it an excellent option for those who want to do their shopping from the comfort of their own home.

eCommerce platforms also allow businesses to tailor their shopping experiences to their customers’ needs, which can be especially helpful during times of crisis like the current coronavirus pandemic.

Why it’s essential to build your shop now

The eCommerce landscape is projected to grow at a rate of over 20% by 2023. It is expected to reach a value of $4.5 trillion in that time. Driving this growth are a number of factors, including the rise of mobile commerce, the increasing popularity of subscription eCommerce, and the growth of social media eCommerce.

In addition, eCommerce is becoming more popular among younger shoppers. The majority of millennials now shop online, and they are increasingly likely to purchase products and services through their smartphones, and eCommerce platforms designed for mobile devices will likely see the most significant growth.

Finally, the growth of the eCommerce space is being driven by the rise of digital nomads. As more people work remotely, eCommerce platforms are increasingly popular for shopping over brick-and-mortar shops.


9 reasons to build your eCommerce website with Alpha Alias


9 Reasons to build your eCommerce website with Alpha Alias

The eCommerce industry is snowballing, and businesses that want to stay competitive need to have a strong eCommerce presence.

Alpha Alias builds reliable and professional online stores for startups and SMEs, and we have years of experience creating comprehensive online business solutions. In addition, Alpha Alias is honest and upfront about our services, which our clients appreciate.

As we move into a new era in 2022, here are 9 reasons we believe you should build your webshop with us.


eCommerce platform development for online business with industry-leading software, Shopify & WooCommerce

1. eCommerce platform development for online business with industry-leading software: Shopify & WooCommerce

Choosing an eCommerce platform is made easy when looking at Shopify and WooCommerce, two industry-leading options. They are both easy to use, and they offer businesses a wide variety of eCommerce features while being affordable and reliable.

Shopify is a cloud-based eCommerce platform that offers:

  • A wide variety of templates or the ability to fully customize a theme (based on your subscription model)
  • Limited customization of checkout pages (branding mostly)
  • A simplified, built-in blog
  • Built-in marketing tools
  • Mobile commerce support
  • 24/7 customer support (Again, based on your subscription model)
  • Access to a wide variety of paid plugins developed by a robust community of Shopify evangelists

WooCommerce is a free eCommerce platform plugin for WordPress that offers businesses:

  • A wide variety of themes and the ability to fully customize the style of your site without a paid subscription
  • Customizable checkout pages and checkout flow (some limitations, but more flexible than Shopify)
  • eCommerce tracking
  • Support for digital downloads
  • A wide variety of paid and free plugins to extend the functionality of your online store
  • The ability to develop functionality from scratch and add it to the online store without limitation from the eCommerce platform itself

Alpha Alias has extensive experience with both Shopify and WooCommerce. We help businesses set up and extend each eCommerce platform to provide a unique online store experience and directly benefit our clients’ goals.

Businesses need eCommerce website designs that appeal to their unique customers to build trust. eCommerce web design is not simply about putting products on the page; it involves creating an experience for shoppers that encourages them to buy.

Alpha Alias uses eCommerce custom designs to help businesses create unique eCommerce pages that people will want to visit again and again.

Alpha Alias also offers clients long-term access to our eCommerce designers to add and improve features as needed, saving time, money & effort.

We offer a truly bespoke service tailored to your needs – allowing you (and your marketing & sales teams) to focus on what matters most: growing sales and revenue.


eCommerce Websites For Startups

2. eCommerce websites for startups

While established businesses are no strangers to the strategic utilization of limited budgets, startups can often face even more challenging circumstances.

Alpha Alias has helped several startups launch their eCommerce websites and grow their businesses. We understand the challenges that startup businesses face, and we offer our experience and support to help them succeed.

Alpha Alias has developed a streamlined eCommerce solution specially designed for businesses with strategic budget challenges. Our solution focuses on the most important aspects of an eCommerce website: the products.

In addition, we use a professional design team to adapt your brand to the eCommerce shop.

Our eCommerce solution includes robust content creation features, providing all the technology needed to build and market your online shop.


Conversion-focused eCommerce strategy

3. Conversion-focused eCommerce strategy

eCommerce strategy is the process of developing and implementing a plan to sell products or services online. eCommerce strategy to sell online includes:

  • The identification of potential customers
  • The selection of eCommerce technology
  • The development of an eCommerce website
  • The creation of marketing plans to promote the eCommerce website

eCommerce strategy also includes selecting payment processing systems and developing fulfillment processes to deliver products to customers.

Digital merchandising is the process of selecting and displaying products on an eCommerce website. The goal of digital merchandising is to present products to encourage customers to buy them.

There are several factors to consider when selecting products for digital merchandising. The most crucial factor is the customer’s needs and desires. Other factors to consider include:

  • The type of product
  • The price of the product
  • The target market for the product
  • The competition for the product
  • The availability of the product

Once you have selected the products, they must be displayed on the eCommerce website in a way that encourages customers to buy them.

Alpha Alias guides businesses to develop an eCommerce strategy that includes digital merchandising. This process is necessary to ensure that businesses can sell products or services online in a profitable and efficient way.

eCommerce strategy allows companies to focus on the most important aspects of eCommerce, such as the products and the customer’s needs.

In addition, an eCommerce strategy will enable businesses to select the most appropriate eCommerce technology and fulfillment processes.

If you are looking for an eCommerce web design company to create a unique online shopping experience for your customers or a startup business with limited resources, Alpha Alias can help.

We have developed a streamlined eCommerce solution designed specifically for companies with a tight budget. This solution focuses on the most important aspect of an eCommerce website: the products.


Content-driven marketing

4. Content-driven marketing

One of the most important aspects of eCommerce is content marketing. Content marketing is the process of creating and publishing content designed to promote a product or service.

Content marketing includes creating blog posts, articles, eBooks, white papers, social media posts, and videos.

Content marketing is valuable because it allows businesses to reach potential customers with relevant information. In addition, content marketing helps companies build trust with their customers.

When potential customers trust a business, they are more likely to buy products or services from that business.

Alpha Alias can help eCommerce businesses create content relevant to their target market. In addition, Alpha Alias can help companies build trust with potential customers, allowing businesses to sell products or services online in a profitable and efficient way.

eCommerce businesses need a content strategy to promote their products and services online. A content strategy includes creating blog posts, articles, eBooks, white papers, social media posts, and videos.


Integrate with warehouse inventory management systems

5. Secure and flexible integrations with proprietary warehouse inventory management systems

When eCommerce businesses partner with Alpha Alias, they gain access to our team of experts who can help them create a custom integration that meets the needs of their business.

We understand that every eCommerce business is different, and we work hard to ensure that each company has the tools and resources they need to be successful online.

Alpha Alias develops custom integrations for online stores to communicate with external software like warehouse systems, customer relationship management systems, and accounting systems.

We understand that eCommerce business is much more than an online retail shop, and we have the experience to integrate with the systems that help you manage the end-to-end sales process.


Social Media Marketing-Ready

6. Social media marketing-ready online stores

Alpha Alias builds eCommerce sites that are social media marketing-ready. This means that we optimize your online store for sharing products and content on social media platforms like Facebook, Twitter, and Pinterest.

High-quality images and powerful descriptions make social sharing simple and effective, so you can reach more customers and drive more sales.

When you combine a social media strategy with social media marketing-ready content, you create powerful word-of-mouth opportunities.
By providing high-quality images and descriptions of your products, you make it easy for customers to share your online store on social media platforms.


Data-driven optimization for eCommerce

7. Data-driven optimization for eCommerce

Online store shopping habits evolve constantly. eCommerce businesses need to make data-driven optimizations to their website to keep up with the competition, making changes based on the data collected from website analytics.

eCommerce businesses can use this data to improve website performance, understand customer behavior, and make decisions about the future of the website.

Additionally, eCommerce businesses can use this data to create targeted marketing campaigns that reach their target market.

Alpha Alias employs HotJar and Google Analytics to gather important information about online shoppers. This data helps us make meaningful recommendations that can positively impact your revenue.

HotJar Helps us understand how online shoppers interact with your online store, identify how/where shoppers are dropping out of the buying process, and provide scroll analytics to show us how much content is being consumed by the average consumer.

Google Analytics helps us identify what content works best with online store shoppers. It also allows us to identify where online shoppers are coming from and what they might be interested in buying.

Data-driven optimization for eCommerce is key to operating a successful online shopping business, and Alpha Alias is here to analyze the information and make the recommendations needed to increase your revenue.


Internationalization of sales and marketing for eCommerce business

8. Internationalization of sales and marketing for eCommerce business

Businesses can sell online to the global market with an online store. Whether business to business or business to consumer, companies can create a website optimized for international sales by using an eCommerce website design company like Alpha Alias.

The most notable aspects of internationalization will be the translation into multiple languages and the ability to accept payments in various currencies.

eCommerce shops also allow online businesses to track their international sales. By understanding where your sales are coming from, you can better focus your marketing efforts on the most profitable markets and optimize your online store to support that activity.

Alpha Alias has extensive experience with multi-lingual websites, international compliance regulations, and selling complex products on the global market (like alcohol products).

Shipping from different regions means integrating multiple warehouses and various inventory systems with your online store. We also build the technology to identify which warehouse should receive the submitted orders.

It’s important to understand international payment authentication systems and payment gateways. These systems allow customers to make payments for products or services that they are purchasing from your online store.

Understanding these systems ensures that your customers can easily make payments for the products and services they are interested in, regardless of their market.


Experienced eCommerce website design and eCommerce website development agency

9. Experienced eCommerce website design and eCommerce website development agency

When it comes to building an online store, experience is vital. Seasoned eCommerce website designers and developers know the ins and outs of the industry, and they understand what it takes to create a successful online store.

These experts know which technologies and platforms work best for eCommerce, and they have the expertise to design and develop an online business that will meet your business needs.

An experienced eCommerce agency will also have a wealth of knowledge and resources to help you make intelligent business decisions. They can provide valuable insights into the eCommerce market, they can help you set realistic expectations for your eCommerce project, and they can offer guidance on how to make your eCommerce website as successful as possible.

If you’re looking to build an eCommerce website, you should choose a partner with experience and expertise. An experienced eCommerce agency will be able to help you make the most of your eCommerce investment and ensure that your eCommerce website is a success.


Why you should build your eCommerce website with Alpha Alias

Why you should build your eCommerce website with Alpha Alias

Alpha Alias believes digital can be done better. This fundamental principle encompasses our values and drives our project-first business methodology.

We believe in operating honestly and openly with all our clients, and you will learn this about us before you agree to any work.

Our project-first methodology is the not-so-groundbreaking idea that the one-size-fits-all model of building websites doesn’t work at scale, and our solution for it is to take a goals-driven approach to strategic decision-making.

You can learn more about our Project-First operational model here:
Alpha Alias provides eCommerce businesses with the strategy, design, development, and operations they need to succeed.

Creating an online store can be complex and require a high level of expertise to be successful, and Alpha Alias can help your eCommerce business grow and thrive.

To summarize:

  • We can build your online store with industry-leading platforms; Shopify & WooCommerce.
  • We have a specialized solution for building an online store for startups and businesses with strategic budgets.
  • We go further than other digital agencies by creating your eCommerce strategy and implementing digital merchandising.
  • Our eCommerce approach focuses on content-driven marketing, giving you the tools you need to start your marketing campaigns efficiently.
  • We build custom integrations between your eCommerce website and warehouse inventory systems.
  • Your online store will be social media marketing-ready, making it easy for evangelists to share links that automatically look premium.
  • We operate a data-driven optimization model for eCommerce that helps us make educated recommendations that increase the revenue of your online store.
  • Your online store will be ready for your sales and marketing needs globally.
  • Alpha Alias is an experienced eCommerce website design and eCommerce website development agency with decades of personal experience in the online shop and eCommerce platform development.

Alpha Alias has the experience to help your eCommerce business grow and succeed regardless of what you sell online. Our motivation is second-to-none. Book a casual meeting to discuss your ideas and learn how we make digital better.


Special considerations

Electronic commerce has influenced consumers’ choosing habits. The number of people using smartphones and computers to shop online is growing as they want to get goods to their homes quickly. This has radically impacted the retail market.

Amazon and Alibaba have become hugely popular and forced traditional retailing to change their ways of doing business.

With the advancement of online store builder platforms, increasing numbers of individuals have become involved with online commerce and have their own eCommerce shops.

Online marketplaces like eBay and Etsy provide an exchange where buyers and sellers can meet for business transactions. Websites like those, and also Amazon, allow businesses to operate with multiple sales channels.


Frequently asked questions about eCommerce


Frequently Asked Questions

I genuinely don’t know where to start. Can Alpha Alias help?

Yes. Even if you don’t bring your business to Alpha Alias, our experience in the eCommerce industry can help guide you to the answers you need to make intelligent decisions about operating a business online.

As a small business, it can be hard to be an expert on your product and an expert on an eCommerce store’s strategy, design, development, and operation. Alpha Alias is happy to help small business owners bring their businesses online.

Why should I care about Alpha Alias?

Alpha Alias believes digital can be done better. We started operations to facilitate greater flexibility in serving clients with unique needs and to combat the conventional mentality of the one-size-fits-all web development model.

Your business is unique. Your website should match.

What is eCommerce?

eCommerce (also known as Electronic Commerce or Internet Commerce), is purchasing or selling products or services online. This may be the only way companies conduct their business or complement existing brick-and-mortar stores.

Is Amazon an eCommerce site?

Since it opened in the early 1990s, Amazon has become a booming electronic commerce platform. Amazon is an undisputed leader in eCommerce globally and continues to grow and innovate.

Can you really make money with eCommerce?

Yes. eCommerce business can provide staggering value when built and marketed correctly.

It’s important to remember that developing an online store is only half of the process. A well-planned marketing strategy will ensure the beautifully designed eCommerce store does what you expect.

Online sales should always be your priority when you sell online. Global eCommerce sales only come when you utilize appropriate marketing tools like those for online advertising. You must know your target audience and focus your online efforts to reach them properly.

What is the average cost of an eCommerce website?

There is no definitive answer, as eCommerce websites can range in price from a few hundred dollars to hundreds of thousands of dollars. However, most eCommerce sites fall within the €2000-€30,000 ($2500-$37,500) range.

You should pay as little as possible for the best possible quality MVP eCommerce solution as a startup. As an SME, you’ll want to take things a step further and implement a solution with features that enhance your business activity.

How long does it take to make an eCommerce website?

It can take anywhere from a week to 6 months to plan, design, develop and deploy an eCommerce website.

Alpha Alias clients can expect a detailed timeline to match the granular breakdown of tasks that show exactly how long it will take to build their eCommerce website.

In short, if your need is MVP, you’ll have an online shop very quickly.

What are the benefits of eCommerce?

eCommerce has many benefits for businesses, including:

  • eCommerce allows companies to reach a global audience with a single online store.
  • eCommerce platforms are often less expensive than traditional retail methods, making online business more efficient than brick and mortar shops.
  • eCommerce transactions are processed quickly and easily.
  • eCommerce platforms allow companies to tailor their shopping experiences to their customers’ needs.
  • eCommerce businesses can leverage eCommerce platforms to facilitate customer communication and support.
  • eCommerce platforms enable online retailers to offer a limitless variety of products and services.
  • eCommerce provides a safe and carefree environment for B2B and B2C sales, which has become essential in today’s climate.

What are Ecommerce Platforms?

E-commerce platforms are tools for selling goods or services online. Historically, business owners need to buy expensive software, eCommerce software, IT setups, and hosted services to manage e-commerce.

Now SaaS software allows businesses to develop online stores.

These platforms manage all aspects of web design, product listing, delivery, taxation, and promotion and the e-commerce platform has an extensive list of services. This software package provides a range of tools to manage inventory, manage customer communication, sync with another app or create custom orders.

What is the best eCommerce platform?

Ecommerce software provides a powerful tool for distributing products on the web. The best eCommerce platform varies depending on the features you need. Your requirements are different if you have one or one thousand products to sell online, and you can drop ship or send the goods yourself.

Most eCommerce business includes integration with a warehouse that takes orders from your online store and automates the process of shipping.

The best eCommerce platform for most SMEs is either Shopify or WooCommerce, but Alpha Alias can help you make an educated decision if you need some help with your research.

Do I need to sell my service online?

Not every company needs an electronic commerce solution. Landscaping, real-estate, digital service providers, and many other companies don’t need their clients or customers to make online purchases. Business transactions can take place in several different ways.

Do services sell online? Yes, but often a website is the most appropriate move instead of an eCommerce store. Small businesses that have difficulty deciding can reach out to Alpha Alias, and we’ll help guide you to the right online services.

You want to be in the online market, but you might not need eCommerce features to get the job done.

My eCommerce store is not reaching my target audience. Can Alpha Alias help?

Yes. The first questions we’ll ask are if your existing website has an online business model. Do you have a plan for how to market your products online?

Often we find small businesses are missing business models or aren’t utilizing appropriate marketing tools to get their products in front of the right audience. If you hope to sell online, you must have a plan.

Marketing products online from your existing website is the primary activity required to operate successfully.

eCommerce companies understand marketing the site pretty well, but small businesses often have difficulty moving their products online.

Remember that sales channels like your online store are in the dark until you market your products online. Physical stores have the luxury of walk-in traffic, while business online is limited to how you communicate in the digital space.

Alpha Alias can build your company an eCommerce marketing strategy.

I have limited customer service capabilities. Can I operate an online store?

Yes. Customer service should not prevent you from moving your business online.

Alpha Alias builds chatbots that automate customer service activity. We can simplify answers and automate the process for sending requests or feedback.

We typically use Landbot to generate efficient bots that focus on the content instead of the technology. We can integrate Landbot with Google’s Dataflow to manage intent-based requests, and Landbot itself integrates with multiple marketing and sales channels like WhatsApp and Facebook.

The ability to conduct business on various platforms extends your company’s reach and presents you as more reliable and accessible.

Should I use an online store builder?

Startups with a very limited budget should use an online store builder, but they shouldn’t expect enterprise-level results.

eCommerce website builders are a great way to get your business online without spending a lot of money.

Most website builders have templates that are easy to use and customizable, so you can create a website that looks professional and represents your brand.

However, because you’re working with a limited budget, you won’t be able to create the same level of functionality or features as you would if you hired a web development company. So make sure you set realistic expectations for what your eCommerce website will do.

What is a payment gateway?

A payment gateway is a secure system that allows businesses to accept payments online.

When a customer completes an order on your webshop, the payment gateway processes the payment and transfers the funds to your business bank account.

Do different payment gateways impact sales conversions?

Yes, different payment gateways can impact sales conversions.

Some payment gateways are more trusted than others, so using a more trusted gateway may result in increased sales conversions.

Are payment gateways secure?

Yes, payment gateways are extremely secure.

In order to ensure the security of customer data, payment gateways must meet a number of rigorous security requirements.

These requirements include measures such as firewalls, intrusion detection systems, and data encryption.

What are the fees associated with payment gateways?

Fees associated with payment gateways vary depending on the provider.

However, most providers charge a per-transaction fee and a monthly maintenance fee.

Some providers may also charge a setup fee.

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