Join me for a 12 minute, no-nonsense chat about your business goals.

You're right. This is actually the first step in my deceptively genius plan. Here's how the call plays into it:

1. I decide if I can help. 🤣

I'm not interested in working with a company I can't help. 

My goal is to help you achieve something great; so great, in fact, that you'll tell your friends and other businesses about me later.

I can't expect to hit my goal if I don't help you achieve yours.

So, how is this not a sales call? 

When I decide I want to work with someone, that's when the sale will begin. (And it will follow the same energy/vibe that goes into this no-nonsense call.)

I want to know about your business, its goals for the next 12-24 months, and how you want your website to you achieve them.

Those three topics will tell me everything I need to know to understand if I can help.

If I feel I can help, everything else I ask will be related to what you've told me.

I don't think I can help, I'll start asking questions that will allow me to provide advice that you can use to get started on your own.

So, you don't need to prepare anything. Just come movitavted to get the most out of a 12 minute call.

Sometimes we know it's not a good fit pretty early in the 12 minute call. 

So, what should you do when we're too polite to say anything?

Enter: The 30 Second Retrospective.

The 30-second retrospective is an imaginary "stop" button you can press at any time during our conversation. Here's how it works:

1. You realise I'm not a fit and that our conversation won't provide any value.
2. Your next words are, "Let's have a 30 second retrospective.
3. I will thank you for saving a few minutes of my day.
4. I'll ask you one question: "Was it something I said?" 

We'll laugh, you can tell me why if you'd like, and then we'll say our goodbyes. 

I value my time, and I have a lot of respect for people who value my time enough to prevent me from wasting it. 

That's exactly why I have a 12 minute call.

If you're not sure about your goals, you're not alone. 

You'd be surprised to learn how many businesses I have spoken with that ask for technology that costs tens of thousands to license and double that for implementation, without a clear goal defined for what they hope it will achieve.

Most startups have the same goal: survive another day. The metrics that define survival is where you'll find the nuance. I do well with startups because a little bit goes a long way, and we get to grow together from there.

Growing businesses have the most challenging goals I've come across. The moment a business decides to invest in growth, a clock starts counting down to inevitable glory, or disaster. The level of strategic nuance needed, and the ability to feel that pressure along with my clients, is where I operate at my best. 

So, if your goals aren't black and white, let's take 12 minutes to figure out what they are. Whether or not we work together, I think that's time well spent.